CBBC

The BBC asked us to create an online solution aimed at encouraging 7 to 11 year olds to participate in sport. The site won ’Online Publishing Solution of the Year’ at the fourth annual Association of Publishing Agencies awards.

Our website empowered and encouraged children to see sport as fun and accessible, regardless of their own physical ability.

Public Zone´s work on the CBBC sports site drew on their energy, ideas and determination to meet a difficult deadline. The result is a website which will become an enormous resource for 7 to 11 year olds – both those who already love sport, and those who might need convincing.

Jane Quinn, Head of Factual