Universities and colleges increasingly rely on donations from their alumni.
So it’s vitally important that their annual alumni magazines are relevant
and engaging to their audiences. EXON magazine is sent to 6,500 Exeter College Oxford
alumni each year. We held a series of workshops for Exeter College to help it better
understand EXON’s audience and their motivations for reading an alumni magazine.
This led to our modelling the new look EXON on today’s news-driven,
current affairs titles such as Time magazine.
Katrina Hancock, Development Officer, Exeter College, University of Oxford.
’Public Zone’s workshops helped us to better focus our reader audience and to develop the
content in a way we hadn’t thought about before.’
Katrina Hancock, Development Officer, Exeter College, University of Oxford.