British Social Attitudes

www.natcen.ac.uk/series/british-social-attitudes

The brief

Encourage people to recognise and participate in this prestigious study by creating a strong visual identity and professional communication materials.

Deliverables

Logo, strapline, brand guidelines, invitation letter (to take part) and envelope.

The result

A controlled trial of the new material is underway. Results will be published before the end of the 2009.