Channel 4: Race

www.channel4.com/raceandscience

The brief

Channel 4 asked Public Zone to design and build a website to support its new series -’Race: Science’s Last Taboo’. The controversial season of programmes looks at the history of scientific racism and tries to uncover what ‘race’ is. The site needed to not only provide information about and advertise the series, but encourage debate surrounding the subject of race.

Our approach

Public Zone designed the season hub page to tie the season together, highlight the themes that run through the programmes and create a consistent user journey from the Channel 4 site to the series page. The site includes programme clips, relevant articles and, to foster debate and inclusion, a newly designed interactive comment box which challenges people to define ‘race’.

The result

The series’ website is easy to use and rich in content, enticing people to join the debate and watch the programmes. Response to the interactive comment section was extremely positive and supports the site and the series as a whole. The feel of the site mirrors the tone of the series, which embraces the controversy of the topic whilst remaining strictly factual, informative and educational.