VQ Day
The brief
Education foundation, Edge, asked us to build a website to support VQ Day 2010 – a day of national celebration for practical and vocational learning. Our brief was to generate excitement and support for the event online. VQ Day engages with practical learners and their friends and family, employers and educators so the site needed to have broad appeal.
Our approach
We built on the success of VQ Day 2009 by pushing the campaigning element of the new site and showcasing fantastic grassroots activity to mark the day.
The result
The site launched with a new design in late February 2010. 400 people joined the VQ Day Roll of Honour in the first three months and hundreds of posters and leaflets were ordered through the site to promote VQ Day in schools and colleges.
