We’re now nearly a month into the launch of the exciting and experimental My Farm project with the National Trust.

It’s the first website of its kind to be established by a Charity anywhere in the world – aiming to reconnect the food on our plates with farming, at a time when food production is increasing important nationally and globally.

We’ve branded, designed and built the site, and we’re working on an ongoing basis to manage and develop the site functionality and its position in the wider digital landscape.

The site is already provoking all kinds of debate about crops, livestock, and the wider issues that a modern farm faces, and the expert video content is proving to be highly illuminating and engaging.

In just two weeks since the site launched, on 4 May 2011, we witnessed an unprecedented level of engagement from the MyFarm community: of the 45,000 people that visited the site, 1,800 people paid £30 to join (and climbing steadily) and more than 850 comments were posted to the site.

As we move forward, we’ll be looking at ways to better engage teachers and families, and grow the membership. There are some incredible votes coming up – visit http://www.my-farm.org.uk