The Brief
To design and build a website to attract competitors, potential sponsors and the general public to the World Skills international vocational skills competition, to be held at the Excel Centre in London in October 2011.
Our Approach
Our aim is to bring the event to life online and communicate its value and impact by bringing skills to the fore (by showcasing the competition categories) and championing young competitors from all over the world - past, present and future. Through images, video and stories we use competitors' experiences to inspire a wide variety of audiences to engage with the event.
The Result
The site launched in mid-August 2009, ahead of the WorldSkills 2009 competition in Calgary at the beginning of September. It is built in Umbraco, and over the coming months new features will be added, including an online shop and e-ticketing system.