Organisations still spend days preparing direct mail and fancy HTML emails. Plain text emails, SMS and social media updates can be prepared in a matter of minutes, for little or no cost....
Cherish Your Database
In activism, your supporters are everything. Surely it is easier to get back in touch with someone who has already been part of your campaign than find someone new who cares in the same way?...
Movember Gala Parté
Inspired by the work of The Prostate Cancer Charity after completely rebuilding their website this year, the whole Public Zone office took up the Movember cause – even the girls have been sporting Mos, and...
Case Study: Airplot!
Airplot! has all the hallmarks of a fantastic grass-roots online campaign. It looks like an inventive one-off, but in fact Airplot! was set up by Greenpeace UK....
Deputise to the willing
Many people are on a mission to build big support bases; signing up members, then sending them blanket messages with generic actions. But often a far more effective strategy is to target a smaller supporter...
Location-based campaigning
This is an exciting time for charities. As Rob Dyson writes, the opportunity to communicate with people based on their physical location is perfect for some organisations. Action for Children, Red Cross, and Leukaemia & Lymphoma Research...
